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Think of what events or holidays are coming up in the next several weeks that you will need to post about. For example, if the 4th of July is just around the corner, make sure you get those shots for the upcoming holiday. I recommend actually studying your calendar and marking all the days for which you’ll need special content creation. You’ll regret not having an image that goes with that day’s post. Discuss ideas with your photographer and team to create the best content for a flawless branding shoot.
Don’t make the mistake of winging it, because the photoshoot could get hectic, all your ideas will vanish, and afterwards you’ll be upset with yourself for forgetting the things you wanted shot. Instead of winging it, be very detailed when creating your shot list beforehand, and make notes about each image and what you will be using it for. For example, do you need a certain photo to be a wide shot for a banner, square for Instagram, or vertical for highlight stories? All these details will make your shoot run smoothly for you AND your team.
Props greatly enhance photos of your product. Start thinking of all the things you will need for the shoot, and start looking and shopping weeks beforehand. You don’t want to find yourself scrambling the night before and then discovering that you can’t find what you’re looking for. If you start preparing long before, you will be less stressed because you’ll able to find the perfect pieces for your branding shoot.
Make sure you pick a place where the lighting is fantastic, with lots of natural light (and no shoots in basements!). Someone could have the most gorgeous house, but if the lighting isn’t ideal, you won’t get the shot you want.If you don’t like the lighting at your house, check Airbnb, hotels, and if all fails go with a studio. Studios may add an extra cost (usually about $65-$100) but will have the kind of lighting you need to take amazing photos. If you’re debating locations or unsure of where to hold your shoot, ask your photographer for recommendations.
Picture your audience. Which photos will they like to see? Which photos will get the most follower engagement? Think of the vibe you want to go for, then create a style board (one of the easiest ways to do this is on Pinterest). Send the board to your photographer to give them an idea of the shots you like. Also, make sure you have a theme for your shoot, or if not, at least be aware of what kinds of shots your clients and customers love.